Are You Not Getting Enough Traffic with Blog Commenting? Here is How to Fix It!

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I have been running web sites since 2002. That’s when I also enrolled in various forums in my chosen niches. As soon as blogging started getting noticed, I also drove a lot of traffic to my sites by doing blog commenting.

IT WORKS!

Of course, you might have marginal success, you might make a killing with it, depending on how you plan your campaigns, how interesting your comments are, what blogs you target etc.

The truth is that forum posting (will create an in-depth article about this great traffic strategy in a future article) and blog commenting are amazing ways for a web site to get TARGETED traffic and convert visitors to readers, members and even buyers.

Here is my tried and proven method to get the most of your blog commenting strategy and really boost your web site traffic

Look for the big players in your niche

Ideally you have decided to create a web site that’s not too general. In my case I target personal finance blogs that are worth commenting on. I have even gone that far to create a LIST you can use yourself (if you are working on a same niche blog). If not, you’ll have to do your own research. It’s not that difficult, you can look for ‘martial arts blog‘, ‘lifestyle blog‘ or any type of web site you are focusing on right now.

Why the big players?

You can also bookmark smaller web sites, maybe even blogs that are still as small as yours. This would allow you to get in touch with new bloggers who are pretty willing to visit your web site and connect (since they are also trying to get noticed).

The issue with this strategy is that it would take some time you could use to drop comments on some really big blogs. The small players are visiting there anyway, chances are they’ll notice you.

Sure, if you do get to see a really nice small blog, by all means comment. You’ll foster some nice relations and get a little boost as well.

OK, back to our main task here: find the best blogs in your chosen niche.

After you’ve found them, there are few things you need to look at:

  • they allow comments – there are many huge players in any industry who don’t allow comments on their blogs. To your blog commenting strategy they are useless. You can follow them to get ideas for posts, see how they organize content, but you cannot use them to get traffic this way.
  • they are using the WordPress comment system – I personally HATE any third party comment plugin. I don’t need Disqus, Isso, the Facebook comments or anything that’s not hosted on my site and directly into my database. Your issue with many of these is that you cannot add your URL in the comment form, which is what we need to do. So unless you see the following fields (name, email, website and comment), don’t bother.
  • bonus – they have Commentluv – as you can see in our comment section, if a commenter has a web site, the Commentluv plugin will display a link to the commenter’s latest article. Commentluv is not a sine qua non condition though, so it’s good to have it, but not mandatory.

Bookmark the blogs you’d like to comment on and visit them regularly

You could use RSS feeds to get notified, or subscribe to their lists, but, if you are like me, you’d probably dislike the idea of getting even more mail in your inbox. You can also see how often they post and visit when they have new content.

Try and get to know the bloggers a bit, read few articles, get a sense of their writing. You should comment ONLY on blogs you enjoy and find the exact articles that make you want to ‘say something’.

Try to comment as soon as a new article is posted

The comments being posted first will get the most traffic and notice from the community, so you’ll probably wish to be there as soon as possible. One word of caution though: do not post low quality messages just to get a spot there. You’ll probably annoy the blogger and his community as well.

Quick tip: if there are many other comments posted and you’d really want to get a say, you can reply to one of the first comments (if the blog offers nested comments). Make sure your reply is interesting and nice,.

If you don’t have anything useful to add, just skip the article and come back when the blogger has something that’s more appealing to you.

Which takes us to our next point:

Try to provide useful / interesting comments

I personally hate any ‘me too’ comments and crap like ‘oh, what a nice article’. Sure, if you like my articles, please do say so, but, after praising me for my efforts, why not add something from your own experience?

Here is an example that will probably not get you ‘booted’ from the blog:

Hey, really nice tips.

I have noticed there is traffic to be made even if you cannot be the first to comment, as long as the message is engaging and attracts attention. Even if you’ll probably not get hundreds of visits, you can still get some traffic and convert.

Now that’s something anyone would love to get: a personal insight on our main topic today, the commenter’s own experiences and tips.

You can also disagree with the blogger, but be polite. I personally have no issue with someone coming and correcting me, but, if you come and call me an idiot, you’ll never set foot in my blog comments section again.

Whenever you post a comment, please make sure it’s useful and it’s the type of a comment you’d personally love to receive. It’s true that we get more traffic with more comments (at least in theory), but don’t comment just so that you appear there.

Use a photo of yourself

Go to Gravatar.com and set up a profile. Set the email address you’ll be using and a pic with your nice face. Whenever you’ll post on a WordPress blog in the comments section, Gravatar will automatically set your desired photo ‘tied’ with your email address.

Refrain from using keywords in your name

Yes, blog commenting could help with your SEO, reason why many are commenting like ‘Personal Finance Today’ for instance or ‘original tennis shoes’.

As bloggers, we don’t like it, so please use your name. If you are allowed to add your blog title (something like Ramona @ Personal Finance Today), that’s fine, but you should use your name.

Refrain from adding links in the comment field …

… unless they are REALLY related and you think the blogger’s community will have anything to gain from accessing this resources. Most spammers are adding links in their comments so many bloggers are pretty tired of this ‘game‘.

Don’t be a jerk! Ever!

You could get noticed really easily if you were picking on anyone and just being annoying. But it’s not the image you’ll (probably) want to create about yourself. Always be nice in your comments, supportive and respectful.

Sure, the blogger might be ‘full of it’ or entirely wrong. I’ve read articles, even on huge blogs, that had some pretty serious mistakes presented as great strategies to implement. Or I was just NOT in agreement with the blogger.

Instead of calling them names, I just respectfully presented my experiences. We all had something to gain: the article got even more depth, via the tips we were providing in the comments section, the community got access to more strategies and we all had a great say.

Come often

The best strategy to really connect with the bloggers is to come often and comment. If you don’t have such a huge list, it’s not going to take too much time to do blog commenting the right way. And, getting noticed on the big boys’ blogs will send you more targeted traffic as a result.

What else would you add to my small list? What other blog commenting strategies have worked for you?

25 COMMENTS

  1. Well, I don’t write comments to promote a website (don’t even have one, TBH), I simply enjoy reading your personal finance articles. So from a simple visitor’s point of view, I can definitely tell you I enjoy coming here because of the nice atmosphere as well!

  2. I think you pretty much nailed all the important “strategies” to gain traffic using this method, however I’d like to add one small detail to your list: be honest when you write your comments. It’s very easy to spot someone who is clearly not interested in the blog itself, but is only there for the benefits. Like, don’t agree with someone who writes about how awful it is to be in debt and how you also would never get a personal loan, and then go promote loan offers on your own blog. It’s like you said, you can disagree with someone and still be nice, you don’t need to lie about it to get noticed.

  3. I can definitely vouch for this piece of advice, particularly because you have advised me with this previously and it worked well for my website. I often like to post comments on a range of websites though, mainly because it helps me generate ideas and some very strong partnerships from smaller and larger players in the niche. Great article Ramona, glad to see you sharing this advice.

  4. I don’t always comment on blogs in my niche only, I actually have a few other bookmarked blogs, that are on completely different topics, but I’m a regular visitor over there as well. Why? Because there’s a nice community of regular visitors interacting with one another on those blogs as well, and who says people can’t be interested in more than one topic at once? πŸ™‚

  5. Commenting as soon as the article gets posted is definitely a wiser investment than even waiting just an hour or two. More eyeballs on your comment with it being the first one. This usually involves doing blog commenting first thing in the AM.

  6. These are some really great points. I dislike it when people make random comments that don’t contribute to the discussion. Yes I can learn a thing or two when reading articles, but I also learn a few things from reading comments. Another good idea to point out is making sure you are staying on topic and you don’t become a “troll”. These types of comments detract from what is supposed to be going on and instead you’ll have commenters arguing with each other.

  7. I don’t have any blog commenting strategies to add, but I do have 1 question: how do I find these big players? Will a quick google search suffice? I understand the mechanics of commenting on blogs to get more traffic, but I’m having some trouble finding the ones worth commenting on.. Please, does anyone have any advice?

  8. These are great tips, Ramona! I find blogs to comment on in a couple of ways. First, I head to a site like Budgets Are Sexy or Modest Money’s Top Personal Finance blogs list and follow the big ones on bloglovin. Then, when I want to go comment, I just open up bloglovin and all of their newest posts are lined up and waiting for me. (Also, after I comment, I make sure to tweet the post, tagging the author). I also reciprocal comment on everyone who comments on my own blogs posts (and a lot of bloggers do this too!)
    Gretchen recently posted…How I Make Money Blogging: September 2015 Blog Income ReportMy Profile

  9. Finding quality blogs to comment on takes time, so as I see it, if you put in the effort to find the big players, then you better make your efforts count! Staying on topic (as in, proving you actually read the article) is the most important thing when commenting, IMO, otherwise the blog owner will immediately send you to spam and your efforts will just go down the drain.

  10. I agree 100% with your last remark. Being a regular visitor and commenting often will build you a great reputation, by showing everyone (blog owner included) you’re a serious ‘player’ too!

  11. I love sharing my opinion on blogs I like, but I don’t see it as a strategy, I only do it for fun.
    However, I rarely saw someone commenting with the obvious purpose of promoting themselves, everyone is almost always very nice! Or, it may be that the blog admin ‘cleans’ the comment section up? πŸ˜›

  12. I don’t get enough traffic on my websites with any method!
    I guess it’s because they’re still new, I have yet to add a lot of content and start learning how to do some serious SEO work!
    The idea is, of course, to make some money off of them and, frankly, I don’t believe anyone who says they’re not even trying to make a profit πŸ˜€

  13. I never use my real name when I comment on blogs, but I don’t use “original tennis shoes” either πŸ˜€ LOL! I laughed so hard at that!

    Oh, and adding links in the comment field is just rude! Like you said, unless it’s extremely related to the subject, it’s spam.

  14. Serendipity! I just finished reading an article here on trading online. Perhaps my comprehension level was poor, or that I was just ignorant, but I truly had a bit of confusion. Initially, since I was confused my thought was just to ignore the article because if I comment and things will turn out that I’m wrong, then I’d only be exposing my own ignorance to the world, haha! In any case, I chose to leave a comment mentioning my confusion and possibly what could have done better. I didn’t want to ignore it because I truly like to know more about FX trading/Commodity Trading. I just hope my wordings weren’t rude, haha!

    Oh, because of this article, I learned to change my Gravatar, haha! Thanks. πŸ™‚
    tabby recently posted…Philippine Stock market Performance a Day after the May 9 Presidential ElectionsMy Profile

  15. Great article. A lot of people think that blog commenting is dead, but I know that it’s a great way to get traffic to your site. I myself have been doing it for a couple of months now, and although I am yet to see rivers of traffic, I know that it is an effective strategy and I will keep at it.

  16. Well thank you for the tips, and I certainly see the value in getting in touch with the big players. If that is where your audience is then you need to be there as well and trying piece by piece to draw them over. It sounds a little vein when you put it like that, but ultimately that is just what all of these sites and companies are doing. So you have to be smart, and the strategic moves outlines here are a great start. Thank you for sharing.

  17. These are some great strageties posted here! I blog on alot of my down time and sometimes struggle to get the traffic I *want* to my blogs. This has some great advice and tips! Thanks for posting this. I now have this bookmarked for when im ready to do so.

  18. I get that using an image and your real name can make people trust you and that way it’ll be easier for them to actually visit your site. Having said that I think I should edit my profile here and add a link to my website and also a picture.

    As for the name, I usually sign as jb (my name’s initials) because I don’t have an english name and I think It would be harder for people to pronunciate and remember my name.

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