How Blogging Helped My Business Grow

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Almost a decade ago I was more interested in forum management than anything else.

Blogging was something new and I noticed more and more webmasters were talking about it. And, since I am as curious as a cat, I HAD to try it.

In few minutes I had a Blogspot account and added 2-3 articles.

It didn’t click though.

I hated the idea of having someone else ‘host’ my blog, so I started looking at a self-hosted solution. I was already running a small network of sites, had a reseller account with Hostgator (still have it) and installing WordPress was a breeze.

Now we’re talking.

It was September 2007 and I started my Romanian blog, dojoblog.ro, with almost no agenda at all. I already had few forums (webmaster, martial arts, women etc.) and loved creating content there, but suddenly I felt the urge of just blogging for ‘myself’.

It was (and still is) a general blog, which took off nicely in our blogosphere. It earned me some money from various advertisers, but most importantly, it earned me many clients for my web design business.

Writing about blogging, web design, SEO etc. was easy, since I was doing this every day on my other websites and was also working with various clients from all over the world.

Together with my ‘general’ articles, travel stories and miscellaneous other posts, these articles convinced my audience that I know what I’m talking about.

Of course, being the design manic I am also kept my blog looking nice and fresh (doing a redesign almost every year), which again helped my potential customers see something from my talent and versatility.

To this day, blogging about web development has helped me earn many clients and establish my home based business.

You can guess this is not my only client ‘funnel’, but it’s so far the BEST of them all. I work via Elance / Upwork, still post in various forums (which allowed me to get targeted traffic to my web sites), there are people who know me personally (or are referred by friends or past customers).

Yet, I’d dare say that a HUGE chunk of my clients came from my blog, which was never set as a ‘serious’ business blog, it was just me writing about my every day life, travels and some of my online work.

This is the reason why now I really took business blogging more seriously and started a web design / development blog on byDojo.com (my business site and portfolio). You’ll be able to read all kinds of useful articles about running a successful web site.

The first article there is inspired by my positive experience with blogging:

The 11 Top Benefits of Having a Company Blog

Hope it will inspire you.

I can say, without any doubt, that, keeping a nice company blog and investing some time and effort in it will be worth it.

11 COMMENTS

  1. I think blogging has evolved a great deal in the last few years. It started out as a geeky hobby and developed into a real profession!

    Personally, I don’t follow a lot of blogs, but I noticed that certain companies, big or small, appear to be more friendly towards the people interested in their services than they used to be. I find that to be a good thing, of course!

    • Absolutely. I remember my start in blogging (september 2007, if I am not mistaken). You’d just write stuff, people would flock to read and praise you. Now there are a gazillion of blogs, there’s social media to be taken care of, all kinds of content rules, SEO, design issues etc. Slowly this has become a pretty serious endeavor.
      Ramona recently posted…The 11 Top Benefits of Having a Company BlogMy Profile

    • It really quite interesting to think about how far it has come. I remember when I first started looking into starting my own blog, it was purely for the purposes of continuing my writing, with no real thoughts towards immediate profit. As time has passed though, it is becoming pretty clear that there is that potential, and that is really exciting to me. It takes time and lots of effort, but I love having it as an ends that fully justifies the means. Interesting stuff, and thanks for sharing.

  2. Having a company blog is a great marketing strategy! I’ve read your article about the benefits of blogging about your own company and I find it very interesting!
    If I had to choose the 1 most important aspect of all, it would be the connection between you and your customers. Every company (especially small ones) needs that kind of trust to build a good customer database.

    • Well I certainly agree here. When it comes to getting the word out, you really should try to occupy as much space as possible, and a blog is a good way to do it. That said, though, it is an investment of sorts so you like to see them take it seriously and put forth a good amount of effort there, and on the other side if they do that you would hope that they are rewarded by their visitors and followers. Interesting stuff, and thanks for sharing.

  3. True dat! LOL 😀
    Joking aside, it’s true blogging helps a lot! As someone who has just begun freelancing, I can definitely say there’s no better way to let potential clients get to know you!

  4. I would say that blogging does a lot in building credibility. I have an accountant friend who started an accounting/finance blog in which she would discuss such varied topics as local taxation, accounting principles, investing, government-mandated benefits, etc. She was unemployed back then and was on hiatus because she had just given birth. The blog showcased the depth of her knowledge of these topics and she would later use her blog as a reference when she decided to apply for regular employment later. She’s now currently employed but still earning passive income on her blog.

    • Yes, you are right. Having a blog and updating it regularly with quality content really builds up your credibility. It’s a great way to become an authority on your niche.

  5. Well thank you for the inspiration and the real life example. I have known for some time now that I am not utilizing the full potential of blogging and social media for my business and my career, so these are some nice points to keep in mind. The more that I can keep reminding myself of what these things can lead to, the better off I am in the long run. So for that I say thank you for sharing.

  6. I’ve seen this multiple times in the past. Having a blog where you cover themes of your niche / business make you stand and look as an authority. Right now I’m starting a new venture and I’m doing just that. I’m starting to build up my authority image by blogging. It takes some time to build a recurring audience but once it takes off it can be really profitable.

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