In the past years we have witnessed a huge change in how people work and freelancing has grown from a ‘hobby‘ to a viable way to earn a living. More and more people are either building their side income via freelancing or give up their ‘regular‘ jobs to start working on their own.
I have written about freelancing before, since it’s what helped me turn from a broke, indebted unemployed woman into a successful small home based business owner who was able to provide for the family and also enjoy a better family life.
There is a lot of great freelancing advice on the web (and my articles), but today I’d like us to try and focus on ONE specific advice you’d provide if you were limited to JUST ONE:
The most important freelancing advice I’d give
Create a proper freelancing portfolio!
There are countless web sites where you can create a profile, list your work, get feedback from your clients. If you are looking for freelance work, having an account on Elance, oDesk or Guru is already something you had in mind. Same for Fiverr or any other freelance marketplace you are using.
You probably also have a Linkedin account, a Facebook profile and so on.
While it’s important to spread the word about your skills and experience, why not gather all the information in ONE web site and then promote this one?
Back in 2009, I met a local web designer, whom I wanted to ‘charm‘ so that he’d hire me at his local web design studio. I was laid off from the radio station and thought I could turn my web design passion into my next career.
Fortunately for me he told me: “forget about getting hired, create even a one-page portfolio of your best work and start promoting it“.
That’s what I did.
Of course, my portfolio (byDojo.com) needs some work, since it hasn’t been touched in 2 years. The good thing is I was this busy, the not so good thing is I need to do a re-design, so that it clearly showcases the level of web design work I do for my clients.
Having a web site to showcase your work, give details about your services and allow potential clients to contact you is for me the most important freelancing advice I could give to anyone.
Do you have such a portfolio web site? What’s the best advice you’d give to a prospective freelancer?