Branding is vital to success in the rental industry.
Whether you own a couple of properties or over 100, proper branding can help to establish awareness and reputation.
Ideally, when a potential customer sees your logo, they will immediately be aware of your presence in the market and will have heard good things.
Renting is an important part of life, so people need to select their letting agent carefully – they are much more likely to select a company that they have heard of over one that is not a big name in the industry.
Here are a few tips for branding your rental business:
The logo is often what people will notice first, so it should be attractive, clean, smart and give a taste of your identity.
Fortunately, you can hire professional logo designers for low prices today but be sure to work closely alongside them so that you can be happy with the finished product.
This should then be used on everything that you produce so that it sticks in people’s minds.
A good tagline can also go a long way in branding. This ought to be short, snappy and memorable so that you stand out from the competition.
The website must be attractive, easy to use and professional looking. It must also serve a purpose, so be sure to include helpful information on the properties available including detailed photographs and descriptions.
Website design is a tricky but essential part of the branding process, so it is always worth enlisting the services of a specialist like eventige.com, who can also help implement the appropriate digital marketing strategies for your renting company.
Equally important in today’s day and age is your presence on social media channels including Facebook, Twitter, and Instagram.
Keep your branding consistent across these channels with usage of the logo and the same color scheme as the website and be sure to regularly post updates on your latest properties.
This is also a good avenue for communicating directly with your target audience so be sure to respond promptly and with a friendly yet professional tone.
People like to feel that they are communicating with people and not a business and especially with something as important as renting. With this in mind, try to inject your personality into the brand and use “I” and “we” in correspondence. Include a section on the website that includes a photograph of the team and a description of your background.
Having great properties and smart branding will only get you so far – you must also be easy to find so that people are aware of your presence on the market.
Boosting brand awareness can be achieved through internet marketing practices like pay per click advertising and search engine optimization.
Although these can be expensive, they will pay for themselves in the long run as being easy to find online is vital to success.
Branding is hugely important in the rental industry, and you will want to take the time to craft an image which customers will gravitate towards – this can be achieved with the above steps.