Home Small Business How To Protect Leads That Your Business Can’t Afford To Lose

How To Protect Leads That Your Business Can’t Afford To Lose


Sourcing new customers is the leading edge of any business, and without a competent sales force, the entire organisation would eventually grind to a halt. One very important aspect of sales is the initial enquiry, and should the potential customer be unhappy for any reason, it is likely that the relationship will end before it even began. When a person calls a company to make an enquiry, there is obviously a need, but with so much competition out there, it is imperative that all incoming calls are answered in a courteous and professional manner.

Lead Conversions

Anyone in the sales sector will tell you that the lead conversion rate will determine the success of any business, and let’s face it, it is pointless to go through an aggressive sales campaign only to fall at the first fence by not answering the initial enquiry call. If, for example, your office is unattended for a few minutes and at that time, a potentially big customer decides to ask for a quote and their call is not answered, you would never know, and the person would simply make a mental note never to bother with this company and move on to the next company that offers a similar service. If you enlist the services of a telephone answering service, this could never happen, as every single call would be handled professionally, and the process of converting the enquiry into a sale can begin.

Telephone Answering Services

In a perfect world, every company would have a team of qualified in-house receptionists who are eagerly waiting for calls, yet this is not only expensive, it is also less than perfect, as the office could be left unattended for a few minutes and that is all it takes to lose a potential customer. An answering service, on the other hand, is always available and all calls would be answered within 5 seconds, and the person answering would be fully briefed on the client company’s activities. If you would like some further reading on the importance of good customer service, you can refer to an article that delves into the many reasons why it is an essential requirement for any business.

Flexible Solutions

The call answering service provider would have an extensive menu of services on offer, which would include a prestigious business address in the CBD district and the use of their state of the art facilities for meetings. The call answering service can be tailored to meet the client’s needs, and whether you need someone to man the phones on a full time basis or simply want an overflow service, they can deliver the goods. You might, for example, have a mobile sales team and the answering service provider can forward the call to the relevant person, or perhaps take a message on your behalf, and they are flexible enough to accommodate any business needs.

The best time to make sure that you never miss a business call is now, and with online suppliers of call answering services, you can be hooked up within minutes, and with most providers happy to give you a free trial, you really can’t go wrong.


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